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Producers can now take advantage of both technologies in one simple step
IGENITY® and Global Animal Management (GAM) joined forces to provide producers with
the first-ever option to combine information from a comprehensive DNA profile with
health, source and age records in one user-friendly package.
"Now, producers can merge the inside information from IGENITY with calf health,
source and age verification records all in one place," says Dr. Stewart Bauck, executive
director of research and development, IGENITY. "This partnership is a continuation
of user-friendly solutions IGENITY and GAM have brought to the beef industry."
TRI-MERIT® is a data management tool from GAM, a wholly-owned subsidiary of Intervet/Schering-Plough
Animal Health, that can be used to certify traditional health processes as well
as verify age, source and movement of individual cattle. By linking TRI-MERIT with
IGENITY, producers can now store a wealth of information about their cattle in one
system. IGENITY, a division of Merial, offers DNA analyses for more than 15 economically
important traits, a diagnostic test for persistent infections (PI) of the bovine
viral diarrhea (BVD) virus and more.
Dr. Bauck adds that this convenient offering from IGENITY comes just in time for
producers who are evaluating marketing options for their spring calf crop.
"Feedyard buyers are likely to be choosy this fall when it comes to selecting cattle
to fill their pens," Dr. Bauck says. "Now, producers can supply buyers with information
about their cattle's genetics, BVD-PI status, health records, age and source of
origin all in one convenient package - giving buyers more confidence in their purchasing
decisions."
Jim Heinle, president, GAM, says this partnership joins two groups with a shared
vision to provide cattle producers with the most innovative technologies available.
"GAM is continuously pursuing technologies and information management solutions
that help cattle producers find ways to achieve higher value for their animals,"
he says. "IGENITY offers the beef industry with the most comprehensive and powerful
DNA profile available. It only makes sense that we combine this advanced information
with the TRI-MERIT data management program to provide producers a convenient option
to help add value to their cattle."
Dr. Bauck adds that the combination tissue collection device and radio frequency
identification (RFID) tag available from IGENITY is compliant with TRI-MERIT - adding
another level of convenience for producers looking to take advantage of both advanced
technologies.
The comprehensive DNA offering from IGENITY includes the only available DNA analyses
for maternal and reproductive traits; the most complete list of carcass traits;
the only feed efficiency analyses for both Bos indicus and Bos taurus cattle; and
more.1 IGENITY also offers user-friendly information management software and expert
consultation to help producers customize this advanced information to their individual
herd goals.
GAM offers products, solutions and services for animal identification, data storage,
processing, analysis and reporting that add value to individuals or groups of cattle.
GAM was the first company to have a USDA-interim-approved identification database
with electronic ear tags approved by the National Animal Identification System (NAIS).
In addition, GAM's TRI-MERIT is a USDA Process Verified Program (PVP) approved for
source and age verification and as a data service provider. TRI-MERIT is also an
approved Animal Tracking Database (ATD) for NAIS and is Country of Origin Labeling
(COOL) compliant.
For more information about IGENITY, producers should contact their IGENITY sales
representative, call 1-877-IGENITY or visit www.igenity.com/beef. For more information
about GAM or TRI-MERIT, call 1-800-235-9824 or visit www.tri-merit.com.
1Data on file at Merial.
®IGENITY is a registered trademark of Merial.
®TRI-MERIT
is the property of Intervet International B.V. or affiliated companies or licensors
and is protected by copyrights, trademark and other intellectual property laws.
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