Application

IGENITY^® — The Power. The Profile.

The comprehensive IGENITY profile provides a unique level of information about an animal's genetic potential — all from a single DNA sample. This information helps producers make more informed and confident decisions about breeding, managing and marketing earlier than ever before in an animal's life — and throughout an animal's lifetime.

• Do you really know the genetic potential of your herd?
• Do you know what it would be worth if you could improve your herd's genetic potential by one value point in the IGENITY profile (for example, an improvement from 4 to 5)?

Economic Value of Heifer Genetic Improvement

Using conservative USDA averages, Table 1 shows the economic value of improving an individual heifer's IGENITY profile score by one single point.

Herd Management Decisions with the IGENITY Profile

• Profile heifers to help predict your herd's genetic potential earlier than ever before
• Sell excess calves that don't meet your herd's goals
• Cull BVD-PI-positive calves
• Use sexed semen on heifers with the best IGENITY profiles and genetic potential
• Buy heifers with IGENITY profiles that help you achieve your goals faster
• Make better informed culling decisions
• Make more informed and confident herd management decisions

Improve Performance and Profitability of the Dairy Herd

Improving the performance and profitability of the herd are goals of nearly every dairy producer. Higher rolling herd average, fine-tuning reproductive protocols to decrease days open and increasing the longevity of the herd are common producer goals. IGENITY provides information to reach these goals faster. Table 2 presents IGENITY profile scores for four highly desirable traits. The managers of this actual 100-cow Holstein herd have a goal of increasing the herd's average economic advantage per animal.* They have used IGENITY to profile the herd to learn more about their herd's potential. The value of focusing on the top half of the herd is clear.

Put the power of the IGENITY profile to work.

Every day dairy producers have to make many decisions. Wouldn't more information make this easier? The power of the IGENITY profile gives producers the inside track on valuable information. Table 2 uses the values and average economic advantage from Table 3 to demonstrate how an actual Holstein herd — and you — can use IGENITY to benefit them at critical decision points. It also shows the value of knowing this inside information early — so it can deliver extended value at key decision points throughout an animal's life.

Table 3